Lira, Uganda | Lira City leaders have urged residents and market vendors to take responsibility for keeping public markets clean and orderly, saying community participation is critical for the success of any development initiative.
Mayor Sam Atul made the remarks on Tuesday during the launch of a market beautification and branding project at Lira Main Market, emphasizing that private partnerships can only succeed if the community plays an active role.
“The market is not just a trading place — it is a reflection of who we are as a city,” Atul said. “Partnerships can support us, but sustaining cleanliness and order is a responsibility that must be shared by all of us.”
City officials said the project is part of a wider effort to restore urban standards and improve the market environment in Lira.
“We are not interested in cosmetic changes. We want a market that is hygienic, safe, and organised for our people,” Atul added. “Every partner must support that mission.”
Resident City Commissioner (RCC) of Lira City Lawrence Egole described the event as a proud moment for Lira and the Lango sub-region, noting that the market, built 14 years ago, has received a fresh, modern look.
Vendors welcomed the facelift but called on city authorities to ensure the improvements are sustained with continued support in waste management, water access, and security.
“We love the new look, but we need long-term support beyond paint and branding,” one vendor said.
Urban development analyst Grace Aciro noted that such initiatives succeed only when the community actively participates.
“Even the best partnerships fail if the community is passive. Public spaces survive on shared responsibility,” she said.
Following the city’s address, MTN Uganda’s Regional Commercial Head, Philips Odoi, assured vendors that the company’s engagement goes beyond visual upgrades.
“We believe in meaningful partnerships. MTN MoMo is here to work with the people of Lira in building a market that is safe, clean, and supportive of business,” he said.
The initiative also aligns with MTN’s “Market by MoMo Yiino” campaign, aimed at expanding e-commerce services and digital payment options for traders.
Mayor Atul said the long-term success of the beautification drive hinges on a cultural shift among residents and vendors.
“Lira Main Market belongs to the people of Lira. If we all commit to keeping it clean and organised, this market will reflect the pride and identity of our city,” he said.